You can therefore participate in the Snapchat challenge Calaverita Lensathon and win a thousand pesos

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Those interested can register from September 1 to October 11, 2021.

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September 2, 2021

3 minutes to read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


Snapchat Mexico is launching its second Lensathon to celebrate the (already near) Day of the Dead.

it’s about the Snap Calaverita Lensathon , in which, by the hand of Mexican creators and creators, catrinas, offerings and skulls will be key elements of this celebration through augmented reality to promote creativity and innovation through the development of Augmented Reality Nits using Lens Studio.

Snapchat augmented reality glasses transform the way we look and the world around us snapchatters . There are currently over 200,000 Lenses makers around the world, who have designed approximately 2 million Lenses, which have been viewed over 2 billion times.

Image: Snap Calaverita Lensathon

All those who are interested and interested in being part of the Snap Calaverita Lensathon will be able to register from September 1st on the Calaverita Lensathon page, with a deadline of October 11, 2021 to apply for their projects.

There is a 290,000 peso prize fund divided between winners and winners. The objectives will be evaluated based on the design, creativity, technological complexity and application of the subject. Likewise, a new gift card of 1,000 pesos will be delivered daily to the participant whose Lens has been shared the most each day.

The subjects:

  • Day of the Dead in Mexico: Immerse yourself in the cultural richness of Mexican traditions and customs (ofrendas, catrinas, calaveritas).
  • Halloween: Let yourself be carried away by your creativity, get inspired by the costumes and favorite scenes of the season.

The Lensathon will feature an expert jury made up of: Lens Studio, Kaitlyn Benitez – Strine, Senior Lens Studio Community Specialist at Snap Inc; visual artist Ricardo ngeles from Estudio Jacobo y María Ángeles; Graciela Rojas, president and founder of Movimiento STEM; Jacinto Quesneel, National Director of the Digital Art Diploma at Tec de Monterrey; and Doreen A. Rios, chief curator of Centro de Cultura Digital.

Image: Snap Calaverita Lensathon

As part of the Lensathon activity program, three Lens Studio virtual workshops will take place on September 8 and 25, as well as October 6 , for more details, visit calaveritalensathon.com. During these sessions, a Snap Certified Instructor or Instructor will teach you all the basic concepts to create your own goals and compete to be the winner or winner of the Snap Calaverita Lensathon in Mexico, which will be announced on October 21.

Find more information here .


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