Skip Sinks Deeper To Canadian Roots With Support For Hockey At All Levels Across Canada, Announces New Creation To Support 2021-2022 NHL Season
WINNIPEG, MB, October 6, 2021 / CNW / – SkipTheDishes, Canada’s largest and most trusted food delivery network, announces renewed multi-year partnerships with six Canadian NHL teams. Skip is proud to strengthen its support for sports across Canada, joining millions of fans across the country in its role as the Official NHL® Food Delivery App and Hockey Canada Official Food Delivery App. and Team Canada and the IIHF World Junior Championship.
As an official partner of the NHL, Vancouver Canucks, Edmonton Oilers, Calgary Flames, Winnipeg Jets, Montreal Canadiens and Ottawa Senators, Skip will launch a holistic campaign through broadcast (TSN / Sportsnet and RDS / TVA), supported by active arena as well as digital, social and hospitality activations, throughout the regular season and the Stanley Cup playoffs, and during the events of the NHL as a partner of the 2022 Tim Hortons NHL Heritage Classic.
“Skip’s integration with the NHL across Canada has become a highly anticipated partnership for fans and we are excited to work together to create impactful fan programs for the 2021-2022 season, ”said Kyle mcmann, NHL Senior Vice President, North American Business Development and Global Partnerships. “This collaboration will help ensure our organizations stay at the forefront of connecting millions of passionate Canadians through this innovative sport and food partnership. “
Skip brought in Canada’s top comedy director duo, the Perlorian Brothers, to bring the brand to life with all new creative spots. Launch with the start of the 2021-2022 season on 12 october, they will explore the pre-game rituals leading up to puck play. In addition to a full in-game messaging update during Sportsnet segments, Skip’s unique QR code, which debuted in the 2021 Stanley Cup Playoffs, will appear in the broadcast again to make even easier playtime control, ensuring that Canadians watching from home don’t. miss a second of the action when hunger strikes.
“As a proud Canadian brand, hockey continues to be a platform for Skip to create something special for Canadians,” said Cheryl Radisa, Vice President, Marketing, SkipTheDishes. “In our first full season together as the official NHL® food delivery app, we look forward to bonding even deeper with fans across the country, being there for every moment they play, that whether at home or in person. ”
Skip worked with Wasserman Media Group, McCann Canada, Pomp & Circumstance and UM Canada to bring playtime rituals to life.
SkipTheDishes is part of JustEatTakeaway.com, one of the world’s leading online food delivery marketplaces. SkipTheDishes connects millions of customers with more than 40,000 partner restaurants in Canada.
About the NHL
The National Hockey League (NHL), founded in 1917, consists of 32 member clubs. Each team roster reflects the international makeup of the League with players from more than 20 countries represented, all vying for the most expensive and historic trophy in professional sport – the Stanley Cup. Each year, the NHL entertains more than 670 million fans in the arena and through its partners on national television and radio; over 191 million followers – league, team and player accounts combined – on Facebook, Twitter, Instagram, Snapchat, TikTok and YouTube; and over 100 million fans online at NHL.com. The League broadcasts matches in more than 160 countries and territories through its beneficiaries including ESPN, Turner sports and NHL Network in the United States; Sportsnet and TVA Sports in Canada; Viaplay in the Nordic region; Yandex in Russia; and CCTV and Tencent in China; and reaches fans around the world with games available to stream in all countries. Fans are engaged through the League’s digital assets on mobile devices via the free NHL app; on nine social media platforms; on SiriusXM NHL Network Radio; and on NHL.com, available in nine languages and offering unprecedented access to player and team statistics as well as all regular season and playoff game results since the inception of the League, powered by SAP. NHL Original Productions and NHL Studios produce compelling original programming providing unprecedented access to players, coaches, and staff of the League and teams for distribution on NHL social and digital platforms.
The NHL is committed to building healthy and vibrant communities by using hockey to celebrate fans of all races, colors, religions, national origins, gender identities, ages, sexual orientations and socio-economic status. The NHL’s Hockey for Everyone initiative reinforces the fact that official sport policy is one of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL expands access and opportunities for people of all walks of life and of all abilities to play hockey, fostering more inclusive environments and growing the game through a greater diversity of participants. To date, the NHL has invested over $ 100 million in youth hockey programs and local programs, with a commitment to invest $ 5 million for diversity and inclusion programs over the next year.
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