NEW YORK (PRWEB)
July 06, 2021
The Prosecco DOC Consortium, the entity that oversees the production of the world’s most popular sparkling wine, is looking forward to the fourth annual National Prosecco Week (NPW) from July 19-25, 2021.
This year’s celebration will feature the Prosecco DOC Rosé category and include over 500 participating retail stores. The campaign will incorporate a comprehensive digital media and marketing program and virtual activations, such as Instagram Live tastings and virtual seminars. Strategic partnerships with media and commerce include Wine.com, SevenFifty, VinePair, Grand Reserve Mastercard, City Hive and 3×3. And, for the first time ever, National Prosecco Week has its own online store, where consumers can search and purchase Prosecco DOC and Prosecco DOC Rosé from local and national retailers.
“City Hive is very excited to be participating in National Prosecco Week again and implementing new e-commerce features with a connected site,” commented Aimee Cronin, Vice President of Business Growth at City Hive. “Our goal is always to connect retailers – independent and large – directly to consumers and, of course, to continue to spread the joy of Prosecco! “
All of NPW’s activities are aimed at educating the media and consumers about Prosecco DOC and showcasing the growing category of Prosecco DOC Rosé. Renowned wine, spirits, food and travel writers, educators and hosts Mike DeSimone and Jeff Jenssen will host five media seminars, exploring the two categories, their versatility and their twinning.
“Prosecco’s expansion into the rose category is an educational opportunity and a whole new way to celebrate NPW, and Mionetto is honored to participate in the fourth annual celebration,” commented Enore Ceola, CEO of Freixenet Mionetto USA. “Colangelo & Partners continues to develop a wide range of programs for Prosecco lovers so that they can engage with their preferred choice of champagne. “
Five veterans of wine influence will host Instagram Live sessions for anyone interested in learning more about Prosecco DOC and Prosecco DOC Rosé and sharing their inspiration on how to participate in this year’s celebration. The five partners will be revealed on the site in the coming days.
Visit the official website for more information and how to participate in National Prosecco Week 2021 and follow Prosecco DOC on Facebook (@proseccodocusa) and Instagram (@proseccodoc_usa).
If you are a retailer interested in participating, please email email@example.com.
About the Prosecco DOC consortium:
Prosecco obtained the status of Controlled Designation of Origin on July 17, 2009, and the Prosecco DOC Consortium (Consorzio di Tutela della Denominazione di Origine Controllata Prosecco) was created on November 19 of the same year to coordinate and manage Prosecco. DOC. The organization brings together the different groups of producers – cellars, individual and associated winegrowers, producers of still wines and sparkling wines – to ensure the continued development of the appellation and compliance with production rules.
About Prosecco DOC:
Prosecco DOC wines are available in Spumante (sparkling), Frizzante (sparkling) and Tranquillo (calm) varieties. The wines are made mainly from the Glera grape, which has been native to northeastern Italy for thousands of years, and can be combined with a maximum of 15% of the following grape varieties: Verdiso, Bianchetta Trevigiana, Perera, Glera lunga, Chardonnay , Pinot Bianco, Pinot Grigio and Pinot Néron. Prosecco Frizzante and Spumante varieties get their famous bubbles using the secondary fermentation production method, bottled under high pressure after fermentation in bulk vats called autoclaves, as opposed to the traditional method, which bypasses autoclaves and is used to d ‘other varieties of sparkling wine. The end result is a brilliant straw yellow wine with fine and persistent perlage and aromas of white flowers, apple and pear. It is fresh and elegant on the palate with a moderate alcoholic strength.
Since August 11, 2020, the competent bodies (Italian Ministry of Agriculture) have authorized the production of Prosecco DOC Rosé, composed of at least 85% Glera and 10-15% Pinot Nero only in the Spumante version (sparkling ) and with the styles dryer (from Brut Nature to Extra Dry). Prosecco DOC Rosé undergoes a second longer fermentation in autoclave (60 days against 30 days for Prosecco DOC), has a pale pink color and a fine and persistent perlage, and presents aromas of white flowers, notes of apple and wine. citrus, and scents of strawberry and raspberry. For more information on Prosecco DOC and Prosecco DOC Rosé, visit http://www.casaprosecco.com.
About Colangelo & Partners
Colangelo & Partners (http://www.colangelopr.com) is the first integrated wine and spirits communication agency in the United States, sought after by the biggest brands and industry players for the quality of their results, their creativity and their return on investment. . Colangelo & Partners professionals work with integrity and passion to influence how the American public perceives their clients: Gain consistent, high-quality, positive media coverage; organization of signature events; strategize and execute remarkable digital campaigns; and the implementation of business programs that strengthen relationships within the industry. Colangelo & Partners’ clientele includes immediately recognizable global brands and passionate and promising winemakers and distillers; regional and national institutions; and innovative technology and e-commerce companies in the alcoholic beverage sector.
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