Procter & Gamble (P&G), home to leading brands such as PampersÂ®, TideÂ®, ArielÂ® and Herbal EssencesÂ®, and Carrefour, owned and operated by Majid Al Futtaim in the United Arab Emirates, have partnered to accelerate their commitment to sustainable development. by planting 26 forests in one year. Launched on September 26, customers will be encouraged to take charge of the future of the earth by shopping for P&G products at selected Carrefour stores across the United Arab Emirates.
Coinciding with Climate Week, the collaboration between Carrefour and P&G aims to inspire a movement to guide, educate and call for sustained action on environmental awareness. When spending AED 50 or more, customers will receive a raffle voucher / coupon with a QR code to plant a tree, giving them the opportunity to contribute to global conservation efforts under P & G’s #ForestsforGood program in conjunction with the 26th anniversary of Carrefour as a leading retailer in the region. The reforestation campaign is available in 30 stores across the UAE, including branches at the Mall of the Emirates, Ibn Battuta Mall and Dubai Festival City.
Mohamed Hamouda, VP Gulf P&G, said: âP&G is committed to actively protecting nature through our #ForestsForGood program. UAE businesses are in a unique position to lead efforts to improve our environment and involve consumers in the process. Our long-standing collaboration with Carrefour on the occasion of its 26th anniversary here in the United Arab Emirates offers both organizations the opportunity to demonstrate the power of brands to implement positive environmental change. We look forward to building on this coalition through future initiatives with trusted and caring partners. “
Bernardo Perloiro, Director of Operations of Carrefour UAE at Majid Al Futtaim Retail, said: âOn the occasion of our 26th anniversary, we hope to inspire future generations by calling for sustained action to truly build an environmental movement. This initiative is just the start, and we look forward to partnering with P&G to deliver lasting value through every experience with sustainable initiatives that have a measurable positive impact on our surrounding communities and the world around us. “
This year, P&G declared an accelerated commitment to strengthen progress towards its global Ambition 2030 goals. So far, P&G #ForestsforGood has planted 5 reforestation programs in the United Arab Emirates and 11 more in Africa and Asia, and 26 more. are expected over the next year. P&G has also set a new ambition to achieve zero net greenhouse gas (GHG) emissions across its operations and supply chain, from raw materials to retailer, by 2040, as well as interim targets to 2030 to make significant progress this decade.
The joint initiative naturally aligns with the Dubai 2040 Urban Master Plan and the green space program announced by the government earlier in 2021, which aims to bring people together to create forests on the desert coast of the United Arab Emirates. . It marks a major milestone for the region, as two world-renowned brands play a key role in helping future generations understand the true value of partnership and join forces to create a sustainable future for all.