Exporters launch digitization drive to help industry turn around


AN EXPORT Industry Group is rolling out a digitalization and business continuity program to help companies recover from the effects of the pandemic.

The Philippine Exporters Confederation, Inc. (Philexport) announced the P30 program – a reference to the association’s 30th anniversary next year – which focuses on using technology to improve business decision-making and promote collaboration between stakeholders.

The pandemic has accelerated the need for businesses to be more resilient, Philexport executive vice president Senen M. Perlada said at a general membership meeting on Tuesday.

“The first strategy is to adopt technology in various forms: digital technology, information technology, business technology, communication technology, product technology,” he said.

“The other strategy is to strengthen and tighten collaboration with stakeholders, as evidenced by the different forms and levels of public-private partnerships and collaboration that Philexport has entered into.

The project includes the deployment of the Philexport portal, an online information and service center for exporters.

“The overarching goal of this year-long endeavor is to put in place the systems and adopt the tools that will help Philexport and its members survive and prosper,” said Mr. Perlada.

“The dynamics of this COVID-19 pandemic are actually providing us with experiential data…. information, knowledge and ideas on how to make Philexport organizations resilient.

Philexport supports companies in setting up digitization or automation procedures, as well as business continuity procedures.

“We want to take this opportunity, when business is ‘on the muff’ for housekeeping, capacity building,” said Perlada.

Exporters have been held back by global logistics delays. The global shipping industry faced a shortage of space for ships after demand rebounded in some countries, pushing freight rates up and causing delays in cargo shipments.

Philexport President Sergio R. Ortiz-Luis, Jr. said the solution is not under the exclusive control of the industry group, although it is working with other stakeholders to resolve shipping issues with national shipping companies.

“We hope that more and more international shipping companies will react positively to this situation before holiday shopping,” he said.

The industry group will also set up regular forums to help exporters deal with government requirements.

“(We have) another platform for collaboration as we work with government agencies to facilitate and educate members on regulatory requirements,” Mr. Perlada said. – Jenina P. Ibañez

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